Globus Family of Brands

Empathy mapping

Working in teams, stakeholders completed and presented their empathy map.

User interviews and surveys

Colour-coding notes made insights easier to synthesise. Also, pretty.
At the end of a long week of interviews.

Personas and user journeys

Discovery findings

Ideation workshop

  • 20-second gut test
  • Homepage content and feelings
  • Homepage brainstorm (crazy sixes)
  • Feature prioritisation
  • Design studios

UI design and prototyping

User testing

The observation room was prepped with screenshots from the prototype to enable observers to add their notes easily.




UX designer, organiser of things, occasional pundit.

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