Globus Family of Brands

Empathy mapping

Working in teams, stakeholders completed and presented their empathy map.

User interviews and surveys

Colour-coding notes made insights easier to synthesise. Also, pretty.
At the end of a long week of interviews.

Personas and user journeys

Discovery findings

Ideation workshop

  • 20-second gut test
  • Homepage content and feelings
  • Homepage brainstorm (crazy sixes)
  • Feature prioritisation
  • Design studios

UI design and prototyping

User testing

The observation room was prepped with screenshots from the prototype to enable observers to add their notes easily.

Unlisted

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UX designer, organiser of things, occasional pundit.

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